A corporate video is generally produced as a cost-effective and powerful way to communicate with your target audience.
In the B2B sector, a well thought out and produced video is a great way to promote your expertise, services, products, brand values and client reviews. It needs to be a key strategic tool in the corporate content strategies of all companies.
Videos are the ideal way to produce both engaging and informative content. Whilst press releases and case studies have their uses within PR and marketing, we have often found that videos can be a much stronger form of communication.
For example, many of our clients install automated conveyor systems within warehouses. Actually seeing the project in action is always far more engaging than just reading about it.
It can be difficult to truly understand the complexity, size and benefits of the systems from reading copy; video puts it all into context and allows you to tell the complete story.
Digital content has become increasingly important within PR and marketing strategies. Video production provides the opportunity to create content for a range of digital platforms. Uploading your latest video to your website not only adds new content but also drives more traffic to your site.
Video production is also a great way to produce content for social media channels. Not only can you have a collection of your videos readily available on YouTube but they are also easily shareable on social media sites such as LinkedIn and Twitter.
Here at Leapfrog Marketing, we have a vast amount of experience of shooting in challenging environments. Whether it’s in a tunnel, a noisy production facility, or a difficult-to-reach area, we are equipped to handle it all.
Our team has produced lots of powerful testimonials and corporate videos that have provided excellent content for our clients.
View our full video library here…
If you’d like advice or a quote for a testimonial or corporate video for your PR and marketing, give us a call 0116 278 7788 or complete the form on our contact us page – we’d be delighted to help.