Blog

Check out our latest articles on marketing tips, personal development and much more...

• The world is digital, the world is flat

  The digital revolution has totally changed the way business is done. Boundaries have been torn down – you can now connect to anybody anywhere in the world almost at the drop of a hat. The world truly is your oyster; whatever you do online is potentially accessible worldwide. The opportunities, therefore, are mind-blowing. On the […]

• How to prepare for a B2B PR crisis

  At some point, most businesses will face a crisis that may impact brand reputation. Inevitably accidents happen and unforeseen problems occur. The way you respond to the crisis and how you communicate with the media will make all the difference to the way the event is reported. Therefore it is important that you understand how […]

• What do companies want from a marketing or PR agency?

  This is always one of the first questions I ask myself when we are invited to pitch for new business. When you’re selling, it’s all too easy to focus on your business rather than the client’s. It’s not about the features and benefits of your product or service, it’s all about what happens after the […]

• How to guarantee you have enough prospects in your sales funnel

  How do you go about new account prospecting? Do you have a controlled process that works consistently or is it more of a case of fire fighting when needs must? If you’re like most small to medium sized businesses it’s definitely closer to fire fighting than anything else. Yet it needn’t be that way. There […]

• What makes your business great?

  Before you can define your vision for the future you need to truly understand the reality of where you are now. To get clarity on that it is important to write down the strengths and weaknesses of the business. Let’s start with the strengths. There are five areas to examine that will help you identify […]

• Why your business needs a mobile strategy

  In the last ten years, marketing has changed almost beyond recognition. The birth of the digital age has opened up a host of new communication opportunities that need to be understood and mastered. Yet, if you think you are starting to see the wood for the trees, think again. The impact of these technological advances […]

• How to create a strategy for future success

  As the world continues to slide towards what seems like further inevitable economic strife, the future success of your business hangs in the balance. Now, more than ever, it is absolutely vital that your company’s offer is crystal clear to both your prospects and customers. In the months ahead, those of you who take the […]

• Image is Everything

  Whether you like it or not, people DO judge a book by its cover. That’s why all the great brands invest millions of pounds to ensure that every way they ‘touch’ their customers builds a positive layer to the enigma that is their brand. Of course, it’s no good having a dazzling veneer if what’s behind […]

• Service – How to Win Customers for Life

  As we are in the month of love, it seemed a good idea to talk about service. With the pressures of everyday business life it is easy to forget and yet vital for success. Business has certainly been challenging over the last few years, but by the way some companies handle their customer service you […]