Check out our latest articles on marketing tips, personal development and much more...
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What does your business stand for?
One of the most frequent requests we get from potential clients is, “How can we improve our brand awareness and generate more sales leads?”. The answer is not straight forward. Despite the increase in communication platforms, it has actually become harder to reach potential buyers. Apparently, the average human attention span declined by 4 seconds […]
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Average may be cheaper, but it costs more than excellence
Some people think that they can change the image of their b2b business just by creating a new logo. It doesn’t work that way. A logo in itself is not a brand. A real b2b brand identity stands for something. It has values and principles. And it stays true to its principles, whichever way the […]
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B2B Newsletters top of the pile for customer engagement
It’s fact, Newsletters have been around for a long time. Why? Because they are a successful means of helping businesses communicate with their customers, but what makes them successful? Even though Newsletters are one of the most common marketing tools, they are actually one of the hardest to get right. 5.5 rules for creating successful […]
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Engagement Marketing – The Path to Sales Success
If you hadn’t noticed, marketing is changing. Gone are the days of big budget advertising campaigns yelling one message to everyone as loud as possible. It was like the English abroad. Shout load enough and with lots of arm waving and they’re bound to understand you in the end. Well now everything is changing. We’re […]
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Content and Mobile Marketing Go Hand-in-Glove
It won’t have escaped your notice that content and b2b mobile marketing are hot topics right now, but did you know that content marketing is now the second largest component of digital marketing budgets? Content creation and management are just behind b2b mobile marketing (which includes website mobile optimisation) as the biggest expenditures for companies. […]
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Service is all about taking responsibility
In April we changed our BT telephone system to the company’s recently launched Voice Cloud system. The sales person promised us lots of benefits. Amongst these were lower costs, the ability to continue to use our on screen dialling system and continued capability to automatically have calls picked up by a third party service we […]
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Making your ‘Voice’ heard
Is your company contemporary, fast-moving and energetic? Do you thrive on taking action and risks? Or is your business more traditional? Do you rely on solid planning and established methodologies? Your company’s B2B brand ‘voice’ Your company’s B2B brand ‘voice’ is the verbal part of your identity: the tone your B2B copywriting takes, the words […]
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Are you still looking for the email magic bullet?
With the explosion of smartphones, email is one of the fastest and most effective methods of reaching busy people. Let’s face it, your smartphone seems to have some sort of magical power over you that makes you need to check it constantly. Even in meetings or conferences, there is a tendency to want to slip […]
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Special Offer on Video Testimonials
If you don’t have video testimonials on your website, you’re missing a trick. Videos work on many levels. They provide proof that you really are as good as you say you are because the endorsements are not only seen, but also heard to be coming straight from your customers’ mouths. They bring your product and […]
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A simple guide on how to define your buyer personas for success in the digital age
As mentioned in the introduction article, defining the different buying personas for your business is not an easy task. In the digital age, however, it is vitally important for the success of your business. The aim is to create archetypes or models of the people who represent your actual target buyers. Once you have defined […]