Check out our latest articles on marketing tips, personal development and much more...
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The Importance of Graphic Design in B2B Marketing
Crafting a Winning Presentation: Setting the Stage for B2B Success Let’s imagine you’ve got a big presentation to win a new customer. If you win the tender, it’ll be worth a great deal of money to your company. In such a scenario, I’m pretty sure you’d make damn certain that everything in that presentation is […]
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Is your website killing your business?
Your company’s website is more important than having an office. Why? Because your website promotes your business 24/7, worldwide – show me any other marketing tool that can do that. Closed for Business If you have a neglected or tired website it is akin to hanging up a sign on your front door that says […]
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Why on earth would you want to partner with Leapfrog?
Why Partner with Leapfrog? Because we care about your business and love seeing it flourish and grow. It gives us a real buzz when we successfully communicate with your prospects, both on and offline, enticing them to take the first steps to becoming your customer. When you partner with Leapfrog you’ll know exactly where you […]
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Taking the spin out of PR
There’s no doubting the power of the spoken and written word. PR has based an entire industry on it. However, over the last few years the PR industry has suffered from victimisation – the culprit – a certain Spin Doctor. “You brought it on yourselves” I hear you say, and there’s truth in that. Particularly […]
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The Art of Attracting New Customers
There’s no getting away from the fact that if you want new customers, you have to attract their attention. But, in the fast pace of today’s ultra-competitive and technological world, that’s easier said than done. There’s plenty of proof, however, that for companies both large and small, visibility in the media is still one of […]
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Seven marketing tips that will send your business into orbit
If you want to improve your marketing, here are seven keys that can make a huge difference to your results: 1. Why YOU? Work out exactly what makes your business DIFFERENT. Then shout it from the roof tops and make sure you deliver that key difference. 2. It’s all about PASSION Be passionate like a […]
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30 Years – Gone in a flash!
Thirty years ago on Tuesday, 3rd March 1987 full service marketing agency Leapfrog Marketing was born. It was a home birth in my spare bedroom. Ronald Reagan was US President, Bon Jovi was “Livin’ on a prayer” (which is what we’re all doing now Trump is in power) and my beloved Everton was on its way […]
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Marketing – Food, Not Medicine
Often, companies regard marketing strategy rather like medicine, something to be taken when things aren’t going well. If sales are missing budget, invest in some marketing and watch the leads come flooding in. Oh, if only it were like that. This kind of misguided thinking is one of the reasons so many otherwise successful businesses […]
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Is your marketing strategy fit for purpose?
Back in the 20th Century, the lead question marketers asked was “How do we reach our target audiences?” B2B customer engagement was achieved mainly via advertising and pr in trade publications, supported by direct mail and exhibitions. Overall, it was a shotgun approach; invest enough money in shouting loudly enough and eventually the message will get […]
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Is your business sleepwalking into oblivion?
Things are getting interesting. China is on the cusp of a massive property bubble that will surely burst with global consequences. Germany has a devastatingly ageing population that will crush consumer spending and the Syrian refugee crisis continues to haunt Europe. To add to this uncertainty, the UK could really upset the apple cart with […]