Check out our latest articles on marketing tips, personal development and much more...
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5 Cool tips for writing great SEO tags
1. Focus on the crucial SEO tags Get the basic SEO tags written well: Page Title – Must have keyword included. Body Content – The right level of keyword usage. URL – Ensure your URL includes the words/phrases that people are searching for. Headline Tags – H1 and H2 headline and sub-heads. Meta Description – Including […]
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The importance of search engine optimisation (SEO) and why you must get ready for voice search now
The Importance of SEO Those of you who have teenage children will be familiar with the speed at which they do everything on their phones, tablets and laptops (desktops are for dinosaurs). Yes, typing with their thumbs they’ll leave you for dead, but even that’s pedestrian these days as voice has become their search method […]
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Manufacturing PR and Marketing – What’s the secret to success?
As a manufacturer are you getting fed up of seeing ‘good news’ stories about your competitors? Are you wondering how you too can enhance your reputation by exploiting media coverage to explain the benefits of your products and their relevance in the marketplace? You are not alone. One of the biggest challenges facing industrial companies […]
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Plan for Success
I’ve never been one for lengthy, complex marketing plans – nobody ever reads them and they pass their ‘sell-by date’ way too quickly. That said I’m a firm believer in having some sort of written marketing plan. Without one your business is adrift at sea and rudderless. The key is to have a simple to […]
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In House PR or PR Agency – Pros and Cons
UNDERSTANDING YOUR DILEMMA – Agency Vs. In-House PR When it comes to PR there’s a choice to be made, do you employ an in-house PR person to take care of your company’s communications or would it be better to hire a PR agency? As most experienced marketers will already know, it’s not a simple decision. There are […]
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The 5 Most Important Elements to Create a Successful B2B Marketing Campaign
1. Consistency A tweet here, a press release there, a single advert and one video testimonial do not add up to a successful B2B marketing campaign; if you think they do, prepare to be disappointed. For marketing to be successful it has to be consistent in every way – a consistent message, with a consistent […]
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Search Engine Optimisation – Dark Art or Science?
So, you want more customers. How are you going to attract them? Unfortunately for you, the likelihood of any potential customers waking up and thinking, “I must visit XYZ’s website this morning,” is slim to none, and Slim just left town. Strange though it may seem, Google is much more likely to be their first […]
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Does every PR picture sell a story?
What is PR photography and why it matters? We’ve all heard the quote ‘A picture is worth a thousand words’ and it’s as relevant today as it was a century ago. In the world of PR good photographs are essential tools of the trade. Over the years Sir Richard Branson has become famous for his […]
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WHAT IS CORPORATE VIDEO PRODUCTION AND WHY IT’S AN IMPORTANT PART OF YOUR B2B PR AND MARKETING STRATEGY
A corporate video is generally produced as a cost-effective and powerful way to communicate with your target audience. In the B2B sector, a well thought out and produced video is a great way to promote your expertise, services, products, brand values and client reviews. It needs to be a key strategic tool in the corporate […]
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The 3 Biggest Marketing Challenges Facing B2B Companies Today
Every January there are an ever-increasing number of surveys regarding the marketing challenges facing marketers. This year we’ve pulled out the top three threats from a cross-section of influential reports. 1. Time With today’s ‘lean and mean’ approach to business, it’s perhaps not surprising that time was the most frequent single-word concern. That it significantly […]