Check out our latest articles on marketing tips, personal development and much more...
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B2B Google Ads to boost awareness and increase leads
Why B2B Google Ads is important and why you need it Over the last two decades Google Ads has become one of the most popular and effective online marketing tools and it’s easy to see why. With quick results and reliable returns it is seen as one of the best return-on-ads spends. Advertisers pay a […]
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Book Review – SYSTEMology by David Jenyns
As David Jenyns says in his book, business systemisation is not an original idea. It has been around for decades. What is new though, is a book that leads you step by step through the process in a simple and logical way. Notice, I did not use the word ‘easy’ to describe this process. Jenyns […]
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How to Generate More B2B Leads Through SEO
Why is Search Engine Optimisation (SEO) Important for B2B Companies? The competition to appear on the first page of search results in Google or any other search engine is fierce. That doesn’t mean it can’t be achieved without resorting to underhand methods. What is important regarding B2B SEO services for lead generation is clarity with […]
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Developing a killer homepage for your B2B website
Your homepage is almost certainly the most visited page of your entire website. It is absolutely vital, therefore, that visitors instantly get it – they understand what’s on offer, how it will benefit them and why they need to get in touch with you now. If visitors don’t immediately understand, they will be out of […]
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Are you maximising the biggest leverage point in your business?
If you want to grow your business, you need to start paying attention to the activities that give you the biggest return. A small increase in the success of your marketing can have an exponential effect on your turnover. Marketing, therefore, is the lynchpin for business growth. My favourite definition of marketing is: “Marketing is […]
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Is your B2B website delivering a continuous stream of new business leads?
Your website is quite literally your window to the world. The question is, are you making the most of it? Your site might have an eye-catching design and be full of content that is really useful for prospective customers. If they can’t find your site, however, you might as well hang a sign on the […]
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7 Key Methods of Generating New Business Leads
Generating new business leads is vital if you want to maintain growth. Fresh leads are the lifeblood of your company so it is critical you do everything you can to ensure your marketing campaign is focused on attracting prospects and building trust. Here are seven ‘must-do’ activities that will help your business attract the right […]
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Is the PESO marketing model the Golden Ticket?
If you haven’t heard of the PESO marketing model, it basically takes the four media types – paid (P), earned (E), shared (S) and owned (O) – and merges them together to establish awareness and authority for your brand. The model is the brainchild of Gini Dietrich and was featured in her book, ‘Spin Sucks.’ […]
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3 Reasons why B2B case studies are vital
When potential customers are looking for a supplier or partner to work with on a new project their first port of call is usually to do a search online. If your web team has done its job, your company will appear in the first couple of pages of results. Preferably on page one. At this […]
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Factfulness by Hans Rosling
Bill Gates described this as: “One of the most important books I’ve ever read – an indispensable guide to thinking clearly about the world.” Author, Hans Rosling, was born in Sweden in 1948; he studied statistics and medicine at Uppsala University and public health at St. John’s Medical College, Bangalore, India. His book, Factfulness, details […]