Blog

Check out our latest articles on marketing tips, personal development and much more...

• How To Handle A B2B Media Interview

  This blog provides invaluable advice on what to do before, during, and after a media interview to ensure you and your business are represented positively. Understanding Media Interviews Media interviews are essential opportunities to showcase your expertise and connect with your target audience. Whether you’re promoting your business or sharing insights on a specific topic, […]

• Top 9 B2B lead generation best practices for growth

  In the next year, digital transformation will continue to have a significant impact on B2B marketing. To effectively generate interest and reach buyers who are increasingly focused on digital channels and personalised content, B2B companies will need to embrace these marketing trends. New business leads are the lifeblood of commercial enterprises. Therefore, it is critical […]

• Why market positioning is critical for your business in 2023

  Whenever we facilitate a strategic issue analysis of a business, the question about how the business is positioned in the market always seems to be greeted with silence. Digging deeper, we ask who their target market is, and invariably we get an answer along the lines of: “Anyone who needs our products or services.” This […]

• Logistics PR and Marketing – generate sales leads with Leapfrog Marketing

  The continual evolution of digital channels has dramatically changed the PR and marketing landscape.  To keep up, companies must constantly adapt their strategies, and calling in expert marketing help is a sure way to maximise their marketing investment. As business-to-business (B2B) PR and marketing specialists in the materials handling and logistics sphere, the Leapfrog Marketing […]

• What a PR company does and how to select the right one

  How Does a PR Agency Work? The main task of a PR company is to act as your advocate to the outside world using a variety of communications skills. However, unlike paid advertising which uses openly sponsored messages to promote a product, PR exposure is usually free of charge. Services offered by a PR company […]

• Why B2B Company Blogs Are Important (And How To Write Powerful Content)

  Why your website needs a blog to grow the business The value of B2B blogging is often not fully realised with many businesses assuming that social media optimisation is simply enough to boost their online presence. However, when done correctly, B2B blogging is a powerful and cost-effective marketing tool that can significantly enhance businesses’ online […]

• B2B Content Marketing Agency – We Put Content To Work For Your Business

  Building good relations with prospective and existing customers is a vital element of B2B marketing. Such relationships are especially significant in the B2B sector, as product and service item values can be high and typical sales cycles are longer than those in the B2C sphere – often over 18 months. The provision of consistent and […]

• What is Public Relations and why is it important?

  Mention the term public relations (PR) and most people connect the term purely to generating publicity for a company or a client. But that’s not the whole story. In order to maximise a PR campaign it is essential to understand exactly what is meant by PR and why it is important to recognise the difference […]

• 9 Steps to an Effective B2B Email Marketing Campaign

  Email marketing is alive and well, and you are doing your company a disservice if you are not maximising the opportunities this marketing channel provides. 90% of adults still use email regularly. This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales. Here are nine steps you can follow […]

• Have you got the right content on your B2B website and can prospects find your site?

  All too often, when it comes to designing and creating a new company website, the focus tends to be on what you want to say about your products or services rather than what your customers are likely to be looking for. For the most part, companies understand that the top three most important factors about […]

• See More