The father of modern day trade shows was The Great Exhibition, held in 1851 at Hyde Park, London. The concept behind the show was to display the best products in the world all under one roof. The success of the fair laid the foundations for industry trade shows the world over. Trade fairs and exhibitions […]
9 Ways AI can Help B2B Companies Grow Executive Summary Check out nine ways Artificial Intelligence (AI) can help your business thrive in today’s challenging commercial environment: 1. Boosts Customer Satisfaction and Streamlines the Sales Process In the realm of B2B companies, ChatGPT offers an efficient solution for handling customer enquiries and FAQs by seamlessly […]
Good Things Come in Threes… For SMEs – small to medium sized enterprises with a turnover of less than £50 million – it can be a difficult decision deciding whether or not to engage the services of an external PR/marketing agency. At first glance, it may seem more cost effective to employ a PR or […]
Exhibitions provide an ideal opportunity to talk to lots of prospects over a short period of time. Competition, however, is tough and your stand has to leap out at visitors and draw them in to talk to you. Planning to participate in a trade show or exhibition in 2023 or beyond? Read this B2B trade […]
At Leapfrog Marketing we help manufacturing businesses grow and want to support you to make the most of the opportunities ahead. As experts in B2B PR and marketing, we are here to help you compile an impressive manufacturing awards 2023 and 2024 entry. To find out how we can help you make your mark contact […]
Importance of Marketing Awards in Business Marketing awards play a crucial role in the success and growth of businesses. They provide recognition, raise the profile of companies, and endorse their services. Winning an award can significantly enhance a brand’s reputation, attract prospects, and position the organisation alongside industry leaders. Awards also serve as a testament […]
In the age of digital and social media, where captions and clicks dominate the internet space, press releases continue to be the norm for public relations (PR) professionals. Press releases are an integral part of any public relations service and a key component of PR since 1906. Over a century later, press releases still govern […]
At Leapfrog Marketing we help businesses grow and want to support you to make the most of the opportunities ahead. Experts in B2B PR and marketing, we are here to help you compile an impressive marketing awards 2024 and 2025 entry for your campaigns. To find out how we can help you make your mark […]
Featuring the Top B2B Trade Shows 2024-2026 At Leapfrog Marketing we help businesses grow and want to support you to make the most of the opportunities ahead. To help, we have put together a guide on why trade shows and exhibitions can make a difference. This article also provides a comprehensive listing of the major […]
B2B case studies create visibility, credibility and value You don’t define your brand, your customers do – it’s their thoughts and opinions about your brand that count. B2B case studies provide independent validations of your company’s products or services. They show how others have used your product or service to achieve great results, so prospective clients can […]