There’s no getting away from the fact that if you want new customers, you have to attract their attention. But, in the fast pace of today’s ultra-competitive and technological world, that’s easier said than done.
There’s plenty of proof, however, that for companies both large and small, visibility in the media is still one of the fastest, most cost effective routes to get what you want; be that building brand awareness, attracting new customers, breaking into a new market or enticing investors.
The internet, email marketing and social media have dramatically changed the communications landscape for good. Gone are the days when you could just ‘push’ out your news releases, spend on an advertising campaign, sit back and expect to get results.
Think about how you like to buy. You don’t want the hard sell, you want to be engaged, informed and helped. You want to receive useful information when it suits you, wherever you are and on whichever platform you choose – customers are no different.
Increasingly, your potential customers are accessing new information digitally via the internet on mobile devices, as well as through the more conventional printed media.
Consequently, your PR campaign needs to do much more than just push out information and hope for the best. You have to craft campaigns that blur the lines between conventional, digital and social PR.
The key is to mix digital and print strategies to create an impact with your customers that extends across an array of channels both online and off. Every campaign needs to be bespoke, but will typically include:
If you’d like a fresh perspective on your marketing and PR, give Alan Myers a call on 0116 278 7788 or email: ideas@leapfrog.uk.com